Chris Alicki is the Founder and CEO of Continuing Mission Mortgage, a veteran-focused division powered by West Michigan Mortgage. Driven by a lifelong connection to military service, Chris is the son of a Navy veteran and the grandson of two veterans—one who served in the United States Air Force and the other in the United States Navy. This legacy of service shapes his leadership and fuels his commitment to honoring those who have served our nation.
Chris built Continuing Mission Mortgage with a clear purpose: to deliver a transparent, respectful, and efficient mortgage experience for veterans and military families. Under his leadership, West Michigan Mortgage has become known for its industry-leading speed, lower rates and costs, and a client-first approach rooted in integrity and communication. Bringing those same values to Continuing Mission Mortgage, Chris ensures that every veteran receives the expertise, care, and respect they deserve.
With a blend of entrepreneurial vision and hands-on industry experience, Chris specializes in VA lending, technology-driven efficiency, and relationship-based service. His mission is simple—to help veterans access the benefits they’ve earned and achieve long-term financial stability through homeownership.
For Chris, this work is more than a business. It’s a family legacy, a personal calling, and a continued mission to serve those who have served our country
